The story behind the craft

Meet Tala

Immersed in crafts local to the Levant as a child, Tala came back to them during her years at Parsons School of Design when her grandmother passed, taking a closer look at the richness of textiles from the region and the depth of meaning behind local embroidery motifs and techniques.

As she was practicing embroidery herself, she noticed that slowly the craft gave her time to process her own personal trauma. She then endeavored to start teaching others how to use the craft therapeutically, starting a pilot program with the Womankind non-profit in 2017, then developing the technique to serve trauma survivors in different NGOs and healing centers. In 2019, she became a certified meditation teacher, and now teaches separate meditation courses in addition to embroidery.

Immersed in crafts local to the Levant as a child, Tala came back to them during her years at Parsons School of Design when her grandmother passed, taking a closer look at the richness of textiles from the region and the depth of meaning behind local embroidery motifs and techniques.

SOUL

We teach meditative embroidery workshops. Nourishment happens when we slow down and take the time to reflect on our relationship with ourselves and our surroundings.

Our embroidery workshops are a way to exercise your mind in a focused way, through a physical outlet that reconnects you to our sense of touch, and engages our creative muscle. It also helps perpetuate this endangered craft.

MIND

By changing the lens through which we see the Middle East: from one of conflict to one of culture, craft, creativity, and everyday beauty. Through contemporary clothing, we celebrate the rich textile traditions of Lebanon and the Levant, bringing attention to the artisans, materials, and techniques that have shaped the region for generations.

We collaborate with artisans across Lebanon and the Levant to source small batches of fabrics and commission handwork rooted in regional textile traditions. Our current artisan network spans Beirut, Jounieh, Baalbek, Tripoli, Damascus, and the Druze region, bringing together embroidery, crochet, deadstock silks, yarn sourcing, and metal-thread embellishment.

Here are animations of some of our artisans at work. For more information on our techniques and materials, visit our Materials Index.

BODY

By changing our relationship with clothes, where they become an extension of our story and values and are meant to be cherished for years to come.

We value slow creations and mindful design, which is why we only create small batches of productions & work in pre-orders. Each item is carefully designed between Paris, and Beirut, where we then collaborate with local artisans in Lebanon for specific techniques they excel at (embroidery, crochet, weaving…)

We consider that embroidery and handmade pieces can be an expression of personal identity: our pieces are an outcome of layers of storytelling ranging from the cultural significance of a motif or fabric to our personal take on a technique or silhouette.